HOKKAIDO OVAL VEGETABLE STORAGE CONTAINER with its minimalist oval design, this container brings a tidy, elegant look to your kitchen. Inspired by Hokkaido - the northernmost island of Japan, known as the "Emerald of the North" for its pristine nature and stunning scenery, as well as its abundant seafood and refined cuisine, Inochi chose the name Hokkaido to embody freshness, purity and harmony in this food-storage line.